The main argument of the UK Competition and Markets Authority (CMA) to block the purchase of Activision is the risk represented by the position of Microsoft and Xbox in cloud gaming. The truth is that the sector is still new and even Phil Spencer considers it not a specific market. Recently, Bobby Kotick did the same about who from his point of view is the real leader.
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Kotick again lashed out at CMA and pointed to Amazon Luna as the true leader in cloud gaming
During an interview with The New York Post, Bobby Kotick, general director of Activision Blizzard, spoke about the CMA’s arguments to block the purchase in favor of Microsoft. At first, the executive considered that State regulations are the main obstacle to competition and the free market and ultimately it affects who they claim to protect: “the greatest threat to innovation in the West is regulation of the government, especially from the United Kingdom and The The regulators charged with protecting consumers and promoting competition are the biggest obstacles to competition.”
Later, Kotick pointed to the alleged risk the CMA is considering regarding Microsoft and Xbox’s position in gaming from the cloud and video game streaming services. In this sense, he considers that if someone has gained position and dominance it is Amazon with the Luna service: “the mass of games is driven by phones and the market will continue to be driven by more mobile games. Apple and Google are the leading mobile game companies.The computing power of phones is growing at a dizzying rate and our opinion is that it will be played by most for the next decade or so. There are a lot of investments in video game streaming . I think Amazon has the largest game streaming customers in the world through their Luna service, which is free on Prime.”
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