The iconic Twitter logo, the blue bird, has been replaced by a simple black ‘X’ in an unexpected rebrand announced over the weekend by company owner Elon Musk.
Musk Tweet yesterday that X.com redirected to Twitter.com and added, “Interim X logo will be live later today.” He later shared an image of the headquarters on Twitter lit up with a large X and wrote, “Our headquarters tonight,” after a weekend full of shocking tweets about the unexpected announcement.
Also: Bluesky vs. Threads vs. Mastodon: If you leave Twitter, where will you go?
Linda Yaccarino, recently appointed CEO of X, shared thoughts on the matter. “Twitter made a big impression and changed the way we communicate.
A black X replaced the Twitter logo on the site, with some of Twitter remaining. Posts are still called tweets; much of the famous blue branding remains.
Also: Reddit is still a mess
Musk made statements in late 2022 that he would rebrand the social media platform and gradually phase out “all the birds.” Twitter was founded in 2006 and continues the theme of the bird, referring to its name.
“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to realize our enormous potential,” Yaccarino tweeted. “X does that and more. We’ve seen X take shape over the past 8 months through our rapid feature rollout, but we’re just getting started.”
Also: Threads lose active and engaged users. I think I know why
The news of the Twitter rebrand comes in a month full of social media debacles, where Twitter was heavily criticized for imposing rate limits, and Meta launched a rival to what could be the fastest growing app of all time, Threads, resulting in users being split between social media platforms.