Amazon puts tens of thousands of items on sale during Amazon Prime Day every year, but finding a valuable needle in that haystack can be difficult. Fortunately, my colleagues and I have spent years combing through deals like this, especially tech stuff, and have a pretty good understanding of what’s worth it and what’s not.
This rolling list highlights some of the best ideas for Amazon Prime Day 2023, which runs July 11-12. The items are selected by our experts (I’ve been covering Prime Day since 2015, and have been reporting on tech and consumer products for 20-plus years), and we’ll keep this list updated during the event. . Note that some deals are limited time only, and may be gone by the time you check.
We are too previously rounded up the best early Prime Day dealssome of them started in late June and may still be available, and also offered a series of Prime Day tips and best practices for getting the best deal.
Also keep in mind that even as a Prime member, some of these deals require you to request an invitation, due to limited quantities (such as a Black Friday doorbuster).
More on Amazon Prime Day
Best TV Deals for Amazon Prime Day
Amazon Fire TV 65″ Omni Series 4K UHD smart TV, $559 (Regularly $759)
Probably the best deal for a mid/high-end 65-inch TV you’ll find today. HDR support (but no local dimming), and includes Alexa built in.
Amazon Fire TV 43″ Omni Series 4K, $99 (Regularly $399)
It’s hard to beat a 43-inch 4K TV for $99. Limited quantities, invitation required.
Amazon Fire TV 55″ 4-Series 4K UHD smart TV, $339 (Regularly $519)
A larger set at a decent price, with built-in Fire TV software. On the budget side, you can get this or a TCL most likely.
Best Laptop, Tablet and Computer Deals for Amazon Prime Day
Apple iPad 10.2-inch 9th Gen, $269 (Regularly $329)
As cheap as a base-model iPad gets. You may have to wait until Black Friday to see it again at this price.
Apple MacBook Air (13-inch, M1), $749 (Regularly $999)
It’s the slightly older M1 model, compared to the newer M2 model, but it’s still one of the most useful laptops you can buy, and at a great price.
Acer Swift X SFX14-42G-R607 (14-inch), $629 (Regularly $915)
Limited quantities, invitation required.
Samsung T7 2TB, Portable SSD, $114 (Regularly $130)
A decent deal on a very large SSD.
Kindle Paperwhite Signature Edition Essentials Bundle, $167 (Regularly $264)
The Paperwhite is by default the best Kindle, and a better value than the slightly better Kindle Oasis.
Best Phone Deals for Amazon Prime Day
Motorola razr+, $849 (Regularly $999)
An incredible discount on a folding phone. Limited quantities, invitation required.
Best Smart Home Deals for Amazon Prime Day
Echo Show 5, $44 (Regularly $90)
A smarter Echo with a built-in screen for video calls and displaying digital photos.
Echo Pop, $17 (Regularly $40)
A nice update to the classic Echo with much improved sound.
Limited Edition, Star Wars Darth Vader Stand for Amazon Echo Dot, $29 (Regularly $39)
I can’t tell if it’s on the Best of Prime Day List or the Worst of Prime Day list, and yes, you have to buy an Echo Dot separately for it.
Anker 521 Portable Power Station, $219 (Regularly $249)
Echo Dot (5th Gen, 2022 release) with clock, $29 (Regularly $60)
No one on Earth has ever paid full price for an Echo Dot. Get them at 50% off or not at all. I like my regular Dot (about $7 less), but wish I had this version with a clock face built in.
Amazon Smart Plug, $12 (Regularly $24)
Turn any old lamp into a smart device. Again, don’t pay full price for one of these, they do a 50% off sale a few times each year. Great for vintage electronics, lamps, etc.
Amazon eero mesh WiFi system, $126 (Regularly $214)
Hate your router? Bad wi-fi coverage at home? Get a mesh network like Amazon’s own Eero brand. This package is for three units, which should cover your apartment or mid-sized house. Individual units are $44.
Best Audio and Headphone Deals for Amazon Prime Day
Samsung Galaxy Buds 2, $90 (Regularly $149)
A great price for these alternatives to AirPods
JBL Live 660NC Wireless Noise Canceling Headphones, $89 (Regularly $199)
Limited quantities, invitation required.
Best 3D Printer and Maker Deals for Amazon Prime Day
ELEGOO Resin 3D Printer, Mars 3, $179 (Regularly $273)
When is Amazon Prime Day?
Prime Day officially begins on July 11 at 3 am EST and will continue for 48 hours, until July 12. That said, early deals are still available, and some deals will continue after July 12.
Need to be an Amazon Prime member?
To get these Prime Day deals, yes – and that’s the main purpose of Prime Day, to get you sign up for a $140 annual subscription. A helpful hack, you can sign up for a 30-day free trial and cancel after that. just be careful, because it can be difficult to cancel if you are not careful.
Do other stores have Prime Day deals?
Yes and no. Since Amazon started Prime Day in 2015, competitors have held suspiciously similar sales on overlapping days. Target, Best Buy, Walmart and similar stores, online and in the real world, have their own special days with names like “Black Friday in July.” In 2023, Target holds Target Circle Week from July 9-15, and Walmart is holding Walmart Plus Week from July 10-13. It makes sense to comparison shop between these different stores to get the best price.