Creators who create popular effects will soon be rewarded as the platform has for them. Through the Effect Creator Rewards fund, the platform will pay creators of widely used augmented reality effects using the TikTok tool.
Initially, the fund will only be available in certain countries. TikTok confirmed that with the eligible territories being the US, UK, France, Germany, Italy and Spain.
Payments from the $6 million fund are based on engagement, but initially effects must reach a high threshold before creators are eligible to make money from them. Currently, creators earn $700 for each effect used on 500,000 unique videos within 90 days of publication. For every 100,000 videos posted with an impact in the same period, the creator will get $ 140. That is a high bar that can be found for a relatively small fee.
Although TikTok has other programs designed to reward creators, such as $1 billion, content creators for the platform have complained about low payouts. , Hank Green estimates that he earns 2.5 cents for every 1,000 views on TikTok. Other famous creators, posted evidence of their meager income on TikTok.
Seemingly to address the complaints, TikTok recently overhauled its creator fund with . The goal, TikTok says, is to offer creators “higher average gross revenue for qualified video views.” The program is currently available in the US, France and Brazil.