After rumors that Samsung might switch the default search engine in its in-house browser app from Google to Bing – perhaps in time for the Galaxy S24 – a new report suggests that the change is not that happens, which is undoubtedly a relief to Google.
It comes from the Wall Street Journal (via The Verge), and like the original rumor, there’s not much to lose. The WSJ says that an internal review of whether Samsung should jump from Google to Bing has now been suspended, with Samsung apparently concerned about disrupting users and damaging its relationship with Google.
Those obvious negative aspects of any potential switch make the idea that it is unthinkable at first, although it seems that Samsung is thinking about it – perhaps impressed by the rapid movement of various parts of Bing AI.
Remains number one
Another factor to consider in all of this is that we are talking about Samsung’s own Internet Browser app: Of course Google is front and center with Chrome for Android. However, the move could make a lot of headlines.
We know that Google is actually paying Apple to be the default search engine in Safari, an arrangement that might be easier for Apple to swallow since it doesn’t have its own search engine. Google then rakes in billions in ad revenue through searches powered by iOS (and indeed Samsung handsets).
All that said, the WSJ cited “people familiar with the matter” as saying that Samsung is “not permanently closing the door” on moving to Bing in the future — so Google executives could still have work to do.
Analysis: search is changing
One of the ways in which OpenAI and ChatGPT are changing the tech landscape is by giving Microsoft an intelligent chatbot that can return better search results in certain situations. Google has since plugged its own Bard chatbot into various products, including its flagship web search engine.
That means that in the coming years, we may spend less time opening a web browser and typing in our questions, and more time talking to a bot to retrieve information. that we need. That in turn is likely to affect advertising revenues – both for Google and for web publishers.
It’s hard to predict how this will all play out, but it may get to the point where it doesn’t matter much for Google to be the number one search engine over Samsung’s Internet Browser or Apple’s Safari, if it attracts users to other ways. In fact, it’s something of a wonder that it took so long for web search to evolve beyond its original form.
There are all kinds of uncertainties going on about how the bots get their information and how the people who provide the content get paid, but it will be interesting to see how the search landscape changes — and if Bing (or anyone else) ) can really challenge Google.