At Bitcoin 2023 in Miami Beach, the global bitcoin payments service Strike announced that their service is now available in 65 more countries spread over six continents. This coincides with the introduction of the ability to receive funds in the US dollar equivalent, which is USDT. In addition, the app has received a major facelift and overhaul that makes the UI cleaner, the UX friendly and also includes a new logo.
Many of the countries that Bitcoin Twitter users have requested are now able to instantly send and receive money using the Lightning Network. In an interview with Strike’s VP of Product, Manuela Rios, she explained that the app has an effective reach of 3 billion people.
“With Send Globally, the value prop is that you send dollars and receive as local currency directly to a bank account on the other side … it’s different — what we found through user research is that people in other side of jurisdictions with weak currencies. say ‘Hey this experience is amazing, but can I have a dollar match?’”
Regarding the purchase of Bitcoin, Rios said that “around the world, you will not see a seamless experience.” That’s why the new Strike app also acts as a Lightning wallet where you can buy and sell bitcoins through dollar-equivalent rails.
In his speech at Bitcoin 2023, Strike CEO Jack Mallers explained the broader vision of the updates, saying “We provide a currency balance that can be trusted around the world, and a strangely beautiful punk unconventional black and white brand, like the Fed. driving our own banks out of debt.”
He also highlighted the company’s response to feedback, showing a series of tweets asking for LNURL support, shortly after it was announced that the new app would have LNURL support — all firstname.lastname@example.org in action as a LNURL to launch.
“We’re making a lot of changes to the product to support what we hope will be the world’s most amazing money app,” Mallers said. “As a company, we know what we’re fighting for, we know who we are, we’ve changed how we look, but we haven’t changed how we feel.”
In addition to new features and access, the app includes a simplified sign-up process to make signing up even easier. “The final goal for us is to serve 7-8 billion people, and we will work to go to countries that have not participated in this MVP,” explained Rios.
Rios explained the impact of the launch and additional features, saying that “For Bitcoiners, you can expect a beautiful Lightning wallet and a cost-effective way to buy bitcoin, and for people who are not yet familiar with bitcoin, but familiar with 109 % inflation, giving them access to a US dollar equivalent stablecoin is huge — now you can save on something that doesn’t depreciate so quickly.”