Listening to your favorite songs non-stop is about to get a little pricier: Spotify has announced that it is raising the price of all its Premium plans. In the United States, this means that a Premium Single subscription will go from $10 a month to $11 a month – the first increase since Spotify was launched more than a decade ago. Its Premium Family and Student plans are also up a dollar, now costing $17 and $6 per month, respectively. Premium Duo has the biggest bump, going up two dollars per month from $13 to $15.
The move follows similar price hikes by competitors, with Apple Music, Amazon Music and YouTube Music all raising their ad-free individual plans to $11 last year. In October, Spotify’s CEO Daniel Ek seemed happy with other companies’ cost increases, “If our competitors raise their prices, that’s good for us.” At the time, Ek said he wanted to charge more for subscriptions, especially in the US, and felt confident that Spotify would do so by 2023.
People continue to flock to Spotify, with the music streamer reporting five million additional users in the first quarter of 2023 worldwide, and an additional $12 a year may not affect much. The updated prices are running in countries around the world, from the United Kingdom to Thailand. Spotify said users can contact it via email to share how much they will be charged and when it will happen.
