Fans will be able to buy licensed sports merchandise directly from the Sky Sports owned and operated channel as part of a new partnership with Fanatics.
The new online merchandise shop is a first for Sky Sports, as well as Fanatics’ first partnership with a European broadcaster, and will give fans access to an industry-leading range of licensed Fanatics products from in over 900 of the sport’s biggest organizations such as the Premier. League football, Formula One, NFL, NBA, cricket and more.
Fans can purchase products through shop.skysports.com.
As part of the deal, Fanatics will also have the opportunity to produce Sky Sports-branded products in the future.
Speaking at the launch of the new venture, Yath Gangakumaran, commercial director of Sky Sports, said: “We are proud to be able to announce this new e-commerce platform as part of our digital ecosystem, as Sky Sports continues to driving innovations.providing the best possible experience for sports fans.
“Fanatics is an established global leader in this space, and as partners, our combined expertise will enable us to deliver an industry-leading and seamless experience.”
Matthew Primack, senior vice-president for international business affairs and development at Fanatics, also said: “Fanatics is proud to partner with Sky Sports and to enable Sky Sports’ entry into the licensed sports merchandise market.
“This launch marks an important milestone for Sky, Fanatics, and sports fans more widely as it closes the gap between fans watching sports and wanting to access those product, where they can show their loyalty to their favorite team kits and colors, at the moment.
“Over the years Sky Sports has built a global reputation as a leader in the sports broadcasting industry, always willing to innovate and push the envelope to improve the fan experience across a wide range of sports – value that is consistent with our own.
“This exciting partnership brings together our collective expertise to deliver an enhanced experience for sports fans across the UK, Germany, and Italy by offering access to one of the widest ranges of licensed sports merchandise available everywhere.”