RobloxIts founder and CEO published a blog post this morning that highlights just a few the company believes that the popular gaming platform is not just for kids.
The platform’s audience is starting to get older, David Baszucki wrote in a blog post. He noted that more than 55 percent of the platform’s users are older than 13, the platform’s “fastest-growing demographic segment” is users between 17 and 24 years old, and that the 17- 24 age bracket represents 22 percent of Robloxbased on the player. Developers older than 17 create “the majority of our top 1000 experiences,” Baszucki writes, and “many seek to create experiences for older audiences so they can engage at their age.”
right now, Roblox allow creators to create experiences recommended for all ages, nine years and older, and 13 years and older. But a vague sentence makes it seem that the company may introduce a recommendation aimed at older players in the future. “We will work to allow age-verified older creators to safely publish more engaging and age-specific content, while remaining committed to providing the best experience of respect, content, and connection for to everyone on Roblox,” said Baszucki.
That makes sense Roblox wants to allow creators to make more mature games, especially if they want to prevent them from jumping ship to other metaverse-y platforms like Fortnite or major game development tools such as Unreal Engine or Unity. That said, I’m a little worried about what Roblox Games rated 17-plus can be watched, because there are already some strange things on the platform.
“Our goal is a platform, where age-appropriate experiences for every stage of life can be found,” said Baszucki. “This may include experiences you may have seen in Roblox such as concerts, digital fashion, immersive games, and education. However, in the future, Roblox may include different types of experiences, such as virtual dating, indie movie screenings and new forms of content such as news and hot topics.