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(as of Oct 01, 2023 11:41:29 UTC – Details)
There are few one-size-fits-all solutions in sales. Context matters. Complex sales differ from one-call closes. B2B is different from B2C. Prospects, territories, products, industries, companies and sales processes are all different. There is little black and white in the sales profession.
Except for objections. There is democracy in objections. Every salesperson has to endure many NO’s to get to YES. Objections don’t care or consider: who you are, what you sell, how you sell, whether you’re new to sales or a veteran. As long as sellers are asking buyers to make commitments, buyers are throwing out objections. And for as long as buyers have been saying no, sellers have longed for the secrets to getting past those NOs.
Jeb Blount’s Objections is a comprehensive and contemporary guide that engages your heart and mind, following in the footsteps of his bestsellers Fanatical Prospecting and Sales EQ. In his signature straight-to-the-point style, Jeb pulls no punches and hits you in the face with the cold, hard truth about what’s really holding you back from closing sales and reaching your income goals. Then he draws you in with examples, stories and lessons that teach powerful human influence frameworks to get past NO – even with the most challenging objections.
