Meta is testing a new feature that will allow Threads users to see what types of conversations are trending on the platform. The app has begun testing “currently top topics” in the United States, Mark Zuckerberg shared on Threads.
The feature will appear in “timely topics that others are talking about” and will appear in search and interspersed between posts in the app’s For You feed, according to Meta. Specific trends “will be determined by our AI systems based on what people are currently engaging with in Threads,” Instagram chief Adam Mosseri said.
Interesting, Threads Carry On face trends related to politics and elections. The company said last week that it would no longer suggest its recommendations unless users chose to opt-in. But Meta confirmed that the ban does not apply to its trending feature. “Political content may be a topic,” a Meta spokesperson told Engadget. “We will remove political content if it violates our Community Guidelines or other applicable integrity policies.”
The addition of trends is a long-requested update for many Threads users who hope to make the service even more useful as a source for real-time information and updates. The feature was previously found in an app, but it’s unclear if Meta will roll it out more widely considering Mosseri’s to avoid “stimulating” conversations about “politics and hard news.”
Although the AI will determine much of what’s above, it looks like Meta plans to do some curation on what appears to be a “main topic.” A team of “content specialists” will “ensure that topics do not violate our Community Guidelines or other applicable integrity guidelines, and that topics are not duplicative, frivolous, or misleading” a Meta spokesperson.
For now, “top topics today” is just a “small test” but Zuckerberg said the feature will come to more countries and languages ”once we get it fine-tuned.”