The Colorado firm provides life and health insurance and annuities
Mergers and Acquisitions
By Ryan Smith
Integrity Marketing Group announced that it has acquired The Insurance Superstore, an independent marketing organization based in Colorado Springs, Colo., and led by president Brad Keating. Terms of the transaction were not disclosed.
“Brad has built a thriving business by focusing on the fundamentals of teaching and he is now poised to grow even further with the support provided by Integrity,” said Bryan W. Adams, co-founder and CEO of Integrity. “Insurance Superstore is poised and well-positioned to experience the ‘Integrity effect’ of momentum that occurs when agencies and brokerages tap into our many shared services, resources and technologies. Our systems are designed to help companies like The Insurance Superstore that can make giant leaps in the industry through greater efficiency and expanded capacities with scale – we can’t wait to support their growth.
Keating founded The Insurance Superstore in 2008, specializing in helping seniors understand their health insurance options through Medicare and the Affordable Care Act. The agency currently serves customers in several states and provides life and annuity insurance, as well as health insurance.
“Prior to joining Integrity, I was overwhelmed with the administrative aspects of running the business while ensuring its continued growth,” said Keating. “Integrity gives me back time to do what I love, which is meeting clients and designing solutions for their lives. Integrity’s shared services and advanced technology are exactly what I need to put my agents and clients first. This partnership has reinvigorated our business and supports all of our agents – whether they’re just starting out or have decades of experience. I couldn’t be happier with our decision to be a partner in Integrity.”
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