Cyber insurance provider Cowbell has announced the appointment of Andrea Collins as its first Chief Marketing Officer.
Collins, a marketing and communications expert with more than two decades of experience, will join the executive leadership team, reporting directly to Cowbell’s founder and CEO, Jack Kudale.
In his new role, Collins will be responsible for brand management and product marketing, strategic customer acquisition, and global communications.
“Andrea has a proven track record of building memorable brands and leading powerful acquisition strategies. She understands the critical importance of storytelling and creates strong narratives in company engaging future and current customers. His insurance expertise and deep understanding of our customers will be invaluable as we embark on new scale milestones – expanding our reach, impact, and adoption,” said Kudale.
Prior to joining Cowbell, Collins served as Vice President of Marketing at Hippo Insurance, where he played a key role in driving rapid revenue growth from Series A funding to the company’s successful initial public offering.
He has also held marketing leadership positions at high-growth tech companies such as Flyhomes, PolicyGenius, and Betterment. Collins’ extensive experience in the industry spans two decades and has garnered him numerous accolades and accolades.
“Cyber insurance is the fastest growing line of business in recent history, yet nine out of 10 US SMEs are uninsured today. Cowbell has built its position as the market’s leading provider because of unique closed-loop risk management approach, enhanced underwriting accuracy, and omnichannel distribution scale,” said Andrea Collins, Cowbell’s Chief Marketing Officer. “I look forward to leveraging the experience received to our broker partners and policyholders, and look forward to leading the market in closing the SME insurability gap,” said Collins.
Collins’ appointment comes at a time of continued growth and expansion for Cowbell. The company recently introduced MooGPT, a generative AI tool designed to improve the customer experience throughout the policy lifecycle for SMEs.
In addition, Cowbell opened a new technology center in Pune, India and launched its operations in the UK.