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Coinbase, a popular cryptocurrency exchange, is on the verge of significant change. Brian Armstrong’s frank recognition of the shortcomings of the user experience of the platform during the Onchain Summer festival may be the reason for this change.
One thing #OnchainSummer The disclosure is how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today. Sorry to say, but it’s true.
If we face the truth, we will be motivated to improve it. These must be first-class experiences, and #OnchainSummer a great impetus…
— Brian Armstrong 🛡️ (@brian_armstrong) August 13, 2023
Armstrong’s August 13 Twitter revelation was far from a simple corporate update — it was a call to action. Users are asked to address some issues that negatively affect the UX and other issues of Coinbase.
One of the user feedback focused on the convoluted credit card process integrations of Coinbase, a criticism given by Racer, Friendtech developer, as well as Wormhole Foundation head of operations Dan Reecer, who suggested better NFT showcasing ahead of the Base of Onchain Summer.
On-chain summer is a strange concept but the @BuildOnBase The flow of NFT seems to be lost for a new audience brought to the chain.
1. Mint (easy/cheap)
2. Congratulations (good)
3. See the complex explorer without a picture of your NFT?
It is felt that the UX should reflect the new NFT immediately.
— Dan Reecer (@danreecer_) August 10, 2023
Added to the mix is a glitch, causing snags between the Coinbase mobile wallet and the Google Chrome browser, and it is clear that the platform faces a two-pronged challenge: technical bugs and user experience optimization. Armstrong confirmed this, tweeting:
“Connecting the mobile wallet to the chrome extension is still not reliable for some reason.”
However, it’s the context that really raises the stakes. The world of decentralized platforms is evolving. Ethereum addresses, for example, have seen a meteoric rise, crossing the 230 million mark. And, with layer 2 transactions now overshadowing Ethereum’s layer 1, the decentralized momentum is palpable.
With Coinbase’s layer 2 Base entering the DeFi playing field, platforms like Coinbase are expected to pivot towards facilitating equitable digital ownership models.
Base boasts 136,000 daily active users as of August 10.
In the early 2000s, going online changed the world
Now, getting onchain will start the next revolution, increasing economic freedom around the world by putting ownership back in the hands of everyday people.
And it’s growing fast
— Base 🛡️ (@BuildOnBase) August 9, 2023