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Cryptocurrency trading platform Coinbase and NFT infrastructure company Crossmint are aligning their forces to revolutionize the NFT onboarding process, according to an announcement on August 10.
The future world onchain ✌@coinbase integrated @crossmint to help Coca-Cola®, Atari, and other big companies ride the world of the web3 🧵 pic.twitter.com/8T0ZChen5g
— Crossmint (@crossmint) August 10, 2023
Founded in 2022, Crossmint’s emergence in the NFT infrastructure business space has been both swift and impactful. Rather than serving as a platform for NFT creation or trading, Crossmint offers a holistic solution for businesses to integrate NFTs seamlessly into their models.
An important part of this initiative is the participation of Crossmint, which seeks to recreate the simplicity of traditional online shopping. This allows potential buyers to easily purchase NFTs, using standard fiat payment systems, regardless of their location or use of a cryptocurrency wallet.
Designed to combine Coinbase’s vast user base and trading expertise with Crossmint’s efficient NFT infrastructure, the partnership will simplify the onboarding experience for Base’s upcoming Onchain Summer NFT drops, partnering with iconic brands like Coca -Cola and Atari.
@crossmint integrated natively into the app to simplify the onboarding experience, allowing users to purchase NFTs with fiat
— Crossmint (@crossmint) August 10, 2023
Rodri Fernandez, the co-founder of Crossmint, shared his thoughts about the partnerships, saying that the current collaboration with Coinbase aims to push this ambition, making it more streamlined to institute and grow projects like Base’s Onchain Summer:
“The main trend we see in the web3 of the business is companies looking to embed NFTs in their existing business models, creating experiences that are indistinguishable from web2.
Fernandez further emphasized the timeliness of this partnership, highlighting the ever-increasing demand for NFT applications among the business community. “The world is fast coming to the chain. There is more business demand than ever for NFT applications, and we are excited to work with Coinbase to enable companies and developers to build this new generation of NFT use cases, and to riding the next wave of web3 users,” Fernandez added.
