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The most impressive video game world took hundreds of game designers, graphic artists and musicians for years to create. Generative artificial intelligence (AI) will be significantly reduced during that time by about five to 10 times, predicts Unity CEO John Riccitiello.
Riccitiello speculates on the future of gaming in the age of AI for a newbie Associated Press report.
From the way the sun reflects on a blade of grass to how in-game non-playable characters (NPCs) behave, generative AI can effectively streamline the entire design process. He said it can be applied to every line of dialogue, environmental detail, and lighting effect in major game titles such as Call of Duty or Grand Theft Auto.
Not only that, Riccitiello added, video game testing, fine-tuning and debugging can be done much faster through AI tools that can simulate scenarios in the game in a fraction of the time it costs developers.
“It will make games faster, cheaper and better,” he told the news outlet. “It has happened.”
However, the potential of AI has led to widespread concern over job stability. Hollywood TV and film writers with the Writers Guild of America in the past involved in a week-long strike to address concerns about the impact of AI tools on their jobs.
Earlier this year, meanwhile, an open letter signed by the likes of Tesla CEO Elon Musk and Apple co-founder Steve Wozniak called for a six-month moratorium on the development of AI systems more powerful than OpenAI’s GPT-4, citing “risks of the people”.
Similarly, if generative AI can perform most of the tasks that workers do today, will that mean more layoffs in the industry?
No, says the Unity CEO. Instead of leading to more job transfers, Riccitiello said he believes it will boost the industry and help produce the same kinds of high-quality AAA game titles at a faster rate.
“I don’t think anyone’s job on the creative side is going to be taken over by an AI, but it is get a person using AI,” Riccitiello told Singular in a podcast interview. “Those people will be more productive, and they will only be forced to multiply their ability to know what they can imagine .
“The most… ambitious Companies will use AI to make things more fun and more engaging than they could be,” he added.
Unity software is used in at least 70% of mobile games today. The company itself announced its own generative AI tools, Muse and Sentiswhich is scheduled to launch globally for developers later this year.
Muse is a ChatGPT-like platform that allows game designers to create real-time 3D applications and experiences using text prompts.
Sentis is designed to introduce AI models to any gaming platform where Unity is used from mobile and PC to home game consoles. It allows video games to create autonomous NPCs that behave and interact like real-life people.
Unity is not the only one in the generative AI race. Companies want Roblox also, announced plans to create their own proprietary AI tech that will enable its own creators to invent even more gaming experiences.
