Acrisure announced that it will begin to consolidate under one brand to better represent its status as a global fintech company offering a wide range of financial products and services.
The company will be organized by geographic region and operating platform led by existing Acrisure Partners. The rollout of platforms and brands will begin in the next 30 days and will take place over the next several quarters.
Greg Williams, Acrisure’s Co-Founder, Chairman and CEO said, “Today marks the next phase in Acrisure’s story. From a solid start, we have built a global Fintech company operating in the most fastest growing insurance broker in industry history, is the largest independent Title broker in America, has expertise in Mortgage origination and delivers a full spectrum of cyber security solutions. This product and service offering is just the beginning as we are very focused on meeting the entire needs of our clients. Given our track record for profitable growth, and the recent investment in the Acrisure brand , the time is right to move more under the banner of Acrisure and, relatedly, organize to meet the many needs of our clients!”
The leaders of these new platforms will hold the title of Managing Partners and report to Grahame Millwater and Sozon Vatikiotis.
Grahame Millwater said, “Our clients have needs that exceed any one product. Under the Acrisure brand, we think about the client’s overall needs, bring expertise from across the Company, and provide a unparalleled customer experience.Transitioning my role to Chief Revenue Officer focuses the entire organization on serving our clients as a whole.
“Together with Grahame, I am confident that our new structure and brand model will create a seamless client experience regardless of your transaction with Acrisure – whether it is digital through the experience created by Matt Marolda and the team, or directly to our talented sales professionals around the world,” said Sozon Vatikiotis of the rebrand.
Millwater takes on the new role of Chief Revenue Officer. In his new role, he will ensure that Acrisure provides products and services to meet client needs. Vatikiotis remains the Chief Operating Officer and the Chief Administrative Officer and leads the operational aspects of the platforms.
Acrisure’s investment in technology enables the organization’s marketing professionals to gain insight into clients’ needs giving them the opportunity to match those needs with expertise. Organizing platforms will allow for a smooth and coordinated brand launch. Acrisure’s Reinsurance broker, Acrisure Re, will continue to be branded as such.
Matt Marolda, the Chief Innovation Officer for Acrisure said, “Our technology enables our people to work more efficiently and have a better overview of their client’s needs, driving growth for the entire organization. As part of this effort, Acrisure also digitally delivers products and services in a convenient, positive experience that matches artificial intelligence with the expertise of our people.
Jennifer Anderson, a California-based Partner, who recently became Managing Partner of Acrisure’s West region said, “I became a Partner before $4 billion in revenue and 21 countries. The constant resonates is our entrepreneurial spirit and limitless mentality. This cannot be faked and is clearly Acrisure’s secret ingredient to success. As a very enthusiastic person in my team, organizing under the name Acrisure will bring opportunities beyond our local business and existing product offering.
Williams concluded, “What will always differentiate Acrisure is our entrepreneurial DNA and all the things that go with that: client centricity, innovation, and an unstoppable desire to win. Strategically honest and fundamental foundation of Acrisure, our platforms will be connected and powered by our technology capabilities and leadership of current Acrisure Partners.
